Thirsty for Wine? Join the Club!
Do you love drinking wine but feel intimidated by the vast, sometimes daunting, selection of varieties, regions, labels and styles available on the shelf? Joining a local wine club takes the guesswork out of selecting wine by leveraging the knowledge of a wine expert. Not only will you get to experiment with new wines that you might not otherwise have thought to try, but you also get access to exclusive labels and limited distribution wines that you would not normally find in stores. Best of all, wines offered through a wine club are carefully selected by someone who knows wine, so you’re likely to have a better experience than just randomly picking something off the shelf. Trying quality wine at the discounts provided through wine clubs will not only save you money, but will also help you learn what you like and what you don’t, so you can make better informed decisions in the future.
Why Choice Matters
The majority of local wine clubs offer two to three levels of membership at varying monthly prices ranging from $30 to $40 for 2 bottles to up to $130 for 6 bottles. What most of these wine clubs don’t offer is choice. Not only does VV offer competitive levels of membership and the best value overall, but they are the only wine club in Atlanta that allows the consumer the ability to choose wines from a wide selection of styles and varieties. I did the math on the April selections and the lower level membership of only $67.99 a month provides a savings on retail price of up to $37 and the $99 level membership provides a savings of almost $80. Best of all, you get to select which wines you want to try, and you don’t have to make a long term commitment to take advantage of these incredible savings.
When Less is More
In addition to the exceptional value and selection, VV is the only club that offers a special trade up program. For instance, on certain months, your allocation of 4 or 6 bottles can be traded out for one exceptional bottle of wine, because for some of us wine lovers, quality is much more important than quantity! This month’s trade in options include a Napa Valley Cabernet magnum that retails for $100 and a classic Brunello di Montalcino. As if the trade out program isn’t enticing enough, bonus wines outside of the monthly allotment are also periodically offered at an incredible discount of up to 50% off and members get complimentary access to weekly drop-in wine tastings.
Monthly Wine and Food Pairings
Here’s a peek at the April wine club selections with excerpts from Michael’s club newsletter, sharing insight and stories behind the label as only he can, plus his tasting notes and my suggested food pairings and recipe links, courtesy of Gourmet Uncorked.
Discover Series at Vino Venue
The 2015 one-of-a-kind international wine and culinary “Discover” series at VV kicked off in March, with a festival showcasing the two largest wine producers in South America, Argentina and Chile, and lesser known regions. Following “Discover” France, Italy and Spain in 2014, Discover South America provided Atlanta food and wine enthusiasts with the unique opportunity to explore the incredible wine and gourmet cuisine that South America has to offer.
Discover South America
For one afternoon, the vibrant space at Atlanta’s premier wine destination was transformed into a high-energy, walk-around tasting room and culinary festival with ten different wine stations, live grilling demonstrations and chef’s carving stations set amongst the flickering candles, all showcasing the wines and cuisine from prominent regions of South America. General admission guests had the opportunity to sip on nearly 100 wines, including key varietals like Malbec, Torrontes, Cabernet Sauvignon, Merlot, Carmenere, Sauvignon Blanc and Chardonnay, and emerging wines made from Pinot Noir, Viognier and Riesling. The impressive selection of varietals and blends was offered in numerous styles to suit every taste, from light, dry whites to bold, full-bodied reds and even a sweet sparkling Torrontes. In addition, VIP guests tasted 20 additional premium wines, including the iconic Chilean Don Melchor Cabernet Sauvignon, which retails for approximately $100.