The Wine Drinking Habits of Men vs., Women
(P.S. It’s not what you think)
Conventional wine-wisdom says Chardonnay is the most popular wine in America, Women drink more Chardonnay than any other varietal, Men buy most of the premium wine purchased, and Women prefer a sweet (as in White Zin) wine while men prefer a tannic red.
More or less, all of the above is false.
According to recent research documented by winebusiness.com and summarized by Dr. Liz Thach, MW, many marketing stereotypes about gender and wine drinking simply aren’t true. Things have changed. Over 300 California wine drinkers (equal in gender) were surveyed about their habits and preferences. The results were compiled, both those where men and women agree and those where the research revealed strong differences. According to Nielson, wine consumers overall consist of 55% women and about 45% men. In the last decade, men have become more avid wine drinkers while drinking less beer. more »
Once you’ve made the decision to involve employees in a corporate team building exercise, your first order of business is WHAT will you do? Ziplining, paintball, camping, rock-climbing, and bungee cording sound exotic, but they are not for everyone.
However, everyone eats and most everyone enjoys being in the kitchen—at home we know it as the go-to place for entertaining.
Moreover, a cooking environment allows easy communication between parties, joined by a glass of wine or beer—which helps ease tension and increase conviviality and conversation.
At Atlanta Wine School & Vino Venue, we know how to take a group of people, separate them into teams, and have them challenge each other in the kitchen. These Cooking Challenges teach valuable lessons which spill-over into the workplace. Team members will increase camaraderie while learning to plan, organize, and launch their gourmet creations, all under the guided supervision of a Chef.
By bringing together your employees, with our culinary expertise, and marked by expert wine pairings, anything is possible! We have many formats for fun which will bring new definition to CorporateTeamBuilding.
Atlanta Wine School, with its $100,000 AWS Chef’s Kitchen, has a variety of event possibilities and does more private events with wine & food than anyone in the Southeast! View ALL of the possibilities via this brochure. more »